Ciean

Seeing as were knee deep in the recession with many businesses going under, how has it effected the world of fashion? Where some have been using the best materials known to man at a huge cost, now have to use a cheaper material and try to achieve the same stunning effect as the costly material. Some designers have thrived under the pressure, using it as a inspriation to create unique and unusual designer clothes. Before where the money was there to spend to solve a problem, they now needs an amount of creativity to solve the problem, and are creating some inspired and interesting works. The designers that tapped into the spirit of the times and choose alternative means to the catwalk to demonstrate their lines. Many designers are having one to one meetings with fashion editiors and buyers or throwing smaller functions to display their collections to demonstrate them, getting rid of the unnecessary extravagance. Designers seemed to have gone one or two ways, catering to the rich who are safe from the recession or targetting the general public which smaller price tags and simpler designs.

Shops like Debenhams has reported that their designer ranges have actually seen a boost in sales with womens and mens fashion. The beauty market has also seen rises with brands like dermalogica and Eve Lom making profits. Where shoppers are actually thinking wisely about their purchases and buying clothing that is high end in everything expect the price tag. Debenham’s reported a double digit sales increase coming upto xmas while sales and profits increased this year.

The demand in the middle East has seemingly rose as it get lower in Europe and America. So focus has switched to the middle east as some designers start focussing on the market out there to try and gain back some of the revenue they’ve lost from the Amercian and European markets.

So people arent spending as much, but the important thing is that they are still spending. The fashion market and other marketsfor example the skincare market is still shifting products off the shelves. Designers are welcoming the challenge of the recession and letting it inspire them, rather than letting it have a negative imapct.